The first impression is the most important

The first thing a person sees when visiting the site is the main page. Already at this stage it is very important to attract the attention of the visitor so that he stays on the site as long as possible. To achieve this goal, we need some knowledge not only about design, but also about psychology!

In today’s world, most people are visuals. What they see is very important to them. Therefore, you need to influence their attention by developing an attractive and original design of the home page. This can be done in several ways:

Colors

Most likely, you know better than anyone that choosing colors is not as easy as it may seem. After all, everything here depends on the theme of the site and who the target audience consists of. In some situations, bright colors and sharp contrasts will be appropriate, as on the Wellington Zoo website.

White space

Do not overload the page with images and text. The wise use of white space should not be forgotten. This way you can focus on a specific product – it is a very effective method of attracting attention. Most world-famous brands (such as Apple) follow this rule on their websites.

Fonts

There are many different fonts and typefaces. Nowadays, there is no need to use Times New Roman alone everywhere. Go beyond and feel free to experiment! However, keep in mind that not all fonts display well on mobile screens. A great example of appropriate and creative use of fonts is the TopHat site.